Body Wraps and Waist Wraps: The Difference Between Losing Fat And Losing Inches
By Tom Venuto, NSCA-CPT, CSCS
www.BurnTheFat.com
www.BurnTheFatInnerCircle.com
"Body wraps" have been around for ages in the weight loss and spa industry. Claims include loss of body weight, loss of body fat, and loss of inches. Infomercials for rubber “waist belts" are also back on TV and similar claims are made for these types of wraps as well. What few people realize is that there is a huge difference between losing fat and losing inches. When your body fat decreases, your circumference measurements will usually also decrease, but “fat” loss and “inch” loss are not one in the same. If you don’t know how to tell the difference, you could be falling for one of the oldest, most notorious fitness and weight loss scams in the book.
The truth is, body wraps and waist belts do not shrink fat cells or burn body fat - no matter what type of wrap is used: bandages, plastic, foil, vinyl, or rubber and regardless of what you are wrapped in: herbs, minerals, enzymes, seaweed, clay, or mud - it doesn't matter. Fat can only be lost with a caloric deficit from a reduction in food intake, an increase in activity or ideally, a combination of both.
Whenever you see fat loss claims for wraps or any other product which doesn't involve a caloric deficit created though nutrition or exercise, the “scam alarm” should go off in your head, and you should always stay away, no matter how compelling the sales pitch.
Furthermore, the companies making fat loss claims would be in hot water with the Federal Trade Commission (FTC) if they were investigated and caught because claims for body fat reduction from wraps cannot be supported with scientific evidence.
The FTC as well as numerous state attorney general's offices have already taken action against body wrap companies in the past for false advertising and unsupported claims. Some companies simply had to stop making false claims, others had to pay stiff fines as well. The problem, from a legal and ethical standpoint, is the claim being made. Remember, "inches" and "fat" are not the same thing.
Some types of wraps can definitely take off inches (for example, they might reduce the circumference measurement of your waist, hips, arms and legs), but it's not fat, its water weight and fluid, and the results are temporary.
Suppose this claim is made in an advertisement:
* Lose Up To 15 inches in 1 Hour! *
This is legal advertising because the claim "lose inches" might be supportable (if enough circumference measurements are taken with a tape measure at enough sites, that might add up to a total of 15 inches in circumference loss)
However I believe that these types of claims are misleading (and probably intentionally so), because "inches" is not the same as body fat but the product vendors know that you might easily confuse "inches" with "fat."
Contrast that claim with this one:
* Lose Body Fat without diet or exercise in 1 Hour!*
That claim is totally false and scientifically unsupportable.
Again, body wraps cannot burn fat or "shrink fat cells."
If fat loss could be achieved with body wraps, it would be very easy to test and prove.
Body composition (body fat) testing (rather than measurements of inches) could be performed before and after the wrap, and the answer ("does it work") would become easily exposed.
Since it doesn't work, you won't find any wrap people accepting your challenge to allow you to do independent body composition testing, nor will you find a shred of scientific evidence showing reduction of bodyfat from wraps.
Unfortunately, bogus fat loss claims are still quite widespread, as a simple Internet search for "body wrap" will demonstrate. The most frequently used claims however, are for loss of "inches."
The inches lost simply come from loss of fluid. And guess what - those inches (and or water weight) will come right back in days if not hours, as soon as you completely re-hydrate yourself.
Other claims made for body wraps include detoxification, improved circulation and tighter, smoother and clearer skin. Most health and fitness researchers, as well as government agencies such as the Food and Drug Administration (FDA) will tell you that these claims are "debatable" and mostly anecdotal.
Some experts even warn that certain types of wraps can be dangerous, mainly due to the rapid and excessive fluid loss/dehydration.
If you want to get wrapped because you find it relaxing or you consider it a "spa-like" treatment, that's one thing. Just remember, wraps have absolutely nothing to do with fat loss.
I'd suggest completely avoiding any companies that advertise fat loss when it's only water and inches you're losing, because a dishonest company is one you don't want to patronize at all.
One last thing – this is a timely subject because although "body wraps" have been around for ages and it's old news, I noticed that infomercials for "waist belts" or “sauna wraps” are back on TV in force and I see that they are replaying the ads over and over again, which means people are buying it.
Everything I just said about body wraps also applies to those rubber waist belts too.
On a web search I just did for those rubber belt waist wraps, I noticed some of the websites are STILL making claims like "Melt fat" (totally bogus, unsupported and illegal claim).
Other sites seem to be wary of the FTC paying them a visit, so they do a whole song and dance around the legal issues by saying stuff like, "sweat away inches," "therapeutic heat", "target your problem areas" and so on. Even if these claims are not illegal, the promotions are still deceptive…
The professional fitness model is pictured taking off the rubber belt, revealing ripped six pack abs below... as if those abs are a result of wearing the belt! Wishful thinking! These are professional models, folks. They got the abs the same way everyone else with abs got them - with a calorie deficit from a combination of strict diet and hard training!
Wraps and waist belt products might take off some inches or water weight, but they can’t take off a single ounce of fat. Buyer beware.
Programs like Burn The Fat, Feed The Muscle are focused on FAT LOSS, not water loss or loss of inches. When body fat decreases, circumferences in inches will also decrease, but "fat" lost and "inches" lost are not one in the same.
About the Author:
Tom Venuto is a lifetime natural bodybuilder, an NSCA-certified personal trainer (CPT), certified strength & conditioning specialist (CSCS), and author of the #1 best-selling e-book, "Burn the Fat, Feed The Muscle.” Tom has written hundreds of articles and has been featured in print magazines such as IRONMAN, Australian IRONMAN, Natural Bodybuilding, Muscular Development, Exercise for Men and Men’s Exercise, as well as on hundreds of websites worldwide. For information on Tom's Fat Loss program, visit: www.burnthefat.com. To learn more about Tom's Fat Loss Support Community, visit: www.burnthefatinnercircle.com
Friday, November 26, 2010
"The Incredible Shrinking Fat Cell"
"The Incredible Shrinking Fat Cell"...
What Really Happens When Body Fat is Burned?
By Tom Venuto, NSCA-CPT, CSCS
www.BurnTheFat.com
Earlier this week someone in our discussion forum wrote, "I haven't "LOST" any fat... I know EXACTLY where it went! I got a chuckle out of that because I "got" the joke, but truth is, most people really don't know how fat cells work, how the fat burning process takes place or where the fat goes when it's burned. It's actually quite a complex biochemical process, but I'll explain it as simply as possible, so by the end of this article, you'll be a "fat burning" expert!
When you "lose" body fat, the fat cell (also called an adipocyte) does not go anywhere or "move into the muscle cell to be burned. The fat cell itself, (unfortunately) stays right where it was - under the skin in your thighs, stomach, hips, arms, etc., and on top of the muscles - which is why you can't see muscle "definition" when your body fat is high.
Fat is stored inside the fat cell in the form of triaglycerol. The fat is not burned right there in the fat cell, it must be liberated from the fat cell through somewhat complex hormonal/enzymatic pathways. When stimulated to do so, the fat cell simply releases its contents (triaglycerol) into the bloodstream as free fatty acids (FFA's), and they are transported through the blood to the tissues where the energy is needed.
A typical young male adult stores about 60,000 to 100,000 calories of energy in body fat cells. What triggers the release of all these stored fatty acids from the fat cell? Simple: When your body needs energy because you're consuming fewer calories than you are burning (an energy deficit), then your body releases hormones and enzymes that signal your fat cells to release your fat reserves instead of keeping them in storage.
For stored fat to be liberated from the fat cell, hydrolysis (lipolysis or fat breakdown), splits the molecule of triaglycerol into glycerol and three fatty acids. An important enzyme called hormone sensitive lipase (HSL) is the catalyst for this reaction. The stored fat (energy) gets released into the bloodstream as FFA's and they are shuttled off to the muscles where the energy is needed. As blood flow increases to the active muscles, more FFA's are delivered to the muscles that need them.
An important enzyme called lipoprotein lipase (LPL), then helps the FFA's get inside the mitochondria of the muscle cell, where the FFA's can be burned for energy. If you've ever taken a biology class, then you've probably heard of the mitochondria. This is the "cellular powerhouse" where energy production takes place and this is where the FFA's go to be burned for energy.
Tom Venuto Reveals His Lifetime Of Fat Burning Secrets... How To Reach Single Digit Body Fat... Without Drugs, Supplements or Low Calories!
Just imagine having abs like THESE!
Discover an all natural method to lose fat forever... even if you have less than average genetics and you've never succeeded at losing weight before...
For information on "Burn The Fat, Feed The Muscle, officially ranked #1 Fitness e-book in the world, Click here: www.BurnTheFat.com
When the FFA's are released from the fat cell, the fat cell shrinks and that's why you look leaner when you lose body fat - because the fat cell is now smaller. A small or "empty" fat cell is what you're after if you want the lean, defined look.
It was once believed that the number of fat cells could not increase after adulthood, only the size of the fat cells could increase (or decrease). We now know that fat cells can indeed increase both in size (hypertrophy) and in number (hyperplasia) and that they are more likely to increase in number at certain times and under certain circumstances, such as 1) during late childhood and early puberty, 2) During pregnancy, and 3) During adulthood when extreme amounts of weight are gained
Some people are genetically predisposed to have more fat cells than others and women have more fat cells than men. An infant usually has about 5 - 6 billion fat cells. This number increases during early childhood and puberty, and a healthy adult with normal body composition has about 25 to 30 billion fat cells. A typical overweight adult has around 75 billion fat cells. But in the case of severe obesity, this number can be as high as 250 to 300 billion!
The average size (weight) of an adult fat cell is about 0.6 micrograms, but they can vary in size from 0.2 micograms to 0.9 micrograms. An overweight person's fat cells can be up to three times larger than a person with ideal body composition.
Remember, body fat is basically just a reserve source of energy and fat cells are the like the storage tanks. Unlike a gas tank in your car which is fixed in size, however, fat cells can expand or shrink in size depending on how "filled" they are.
Picture a balloon that is not inflated: It's tiny when not filled with air - maybe the size of your thumb. When you blow it up with air, it can expand 10 or 12 times it's normal size, because it simply fills up. That's what happens to fat cells: They start as nearly empty fat storage "tanks" (when you are lean), and when energy intake exceeds your needs, your fat cells "fill up" and "stretch out" like balloons filling up with jelly (not a pretty picture, is it?)
So you don't actually "lose" fat cells, you "shrink" or "empty out" fat cells.
Take-home lessons:
1. Calories count!The signal that triggers your body to release adipose from fat cells is an energy deficit... you have to burn more than you eat.
2. Cut calories conservatively. Starving yourself may cause quick weightloss at first, but never works long term because it actually decreases the activity of fat burning enzymes that release fat from the cells. to avoid this "starvation mode" use exercise to BURN THE FAT, not very low calorie crash diets.
3. Get control of your weight now. If you are gaining weight, and especially if your weight is climbing upwards out of control, make a decision to STOP RIGHT NOW. Your fat cells might be multiplying, making it more difficult to burn fat in the future. NOW is the time!
4. If you've already lost weight, you must be forever diligent. Your fat cells are not gone, they have merely "shrunk" or "emptied out." Fitness is not a 12 week program, its a lifestyle. To stay lean you have to eat clean and stay active
5. Genetics are only a minor factor. You may not have control over how many fat cells you were born with, but you do control the major factors that determine how much fat you store: lifestyle, exercise, nutrition, mental attitude.
Genetics are not an excuse. The past is not an excuse. Your present condition is not an excuse. You can either make excuses or get results, but you can't do both.
So keep educating yourself about the science, read these newsletters, take action every day and go out there and make it happen!
If you need more help, Burn The Fat is the eating plan that turned it all around for thousands of others... why not you? visit:
www.burnthefat.com
About the Author:
Tom Venuto is a natural bodybuilder, certified strength and conditioning specialist (CSCS) and a certified personal trainer (CPT). Tom is the author of "Burn the Fat, Feed The Muscle,” which teaches you how to get lean without drugs or supplements using methods of the world's best bodybuilders and fitness models. Learn how to get rid of stubborn fat and increase your metabolism by visiting: www.burnthefat.com
What Really Happens When Body Fat is Burned?
By Tom Venuto, NSCA-CPT, CSCS
www.BurnTheFat.com
Earlier this week someone in our discussion forum wrote, "I haven't "LOST" any fat... I know EXACTLY where it went! I got a chuckle out of that because I "got" the joke, but truth is, most people really don't know how fat cells work, how the fat burning process takes place or where the fat goes when it's burned. It's actually quite a complex biochemical process, but I'll explain it as simply as possible, so by the end of this article, you'll be a "fat burning" expert!
When you "lose" body fat, the fat cell (also called an adipocyte) does not go anywhere or "move into the muscle cell to be burned. The fat cell itself, (unfortunately) stays right where it was - under the skin in your thighs, stomach, hips, arms, etc., and on top of the muscles - which is why you can't see muscle "definition" when your body fat is high.
Fat is stored inside the fat cell in the form of triaglycerol. The fat is not burned right there in the fat cell, it must be liberated from the fat cell through somewhat complex hormonal/enzymatic pathways. When stimulated to do so, the fat cell simply releases its contents (triaglycerol) into the bloodstream as free fatty acids (FFA's), and they are transported through the blood to the tissues where the energy is needed.
A typical young male adult stores about 60,000 to 100,000 calories of energy in body fat cells. What triggers the release of all these stored fatty acids from the fat cell? Simple: When your body needs energy because you're consuming fewer calories than you are burning (an energy deficit), then your body releases hormones and enzymes that signal your fat cells to release your fat reserves instead of keeping them in storage.
For stored fat to be liberated from the fat cell, hydrolysis (lipolysis or fat breakdown), splits the molecule of triaglycerol into glycerol and three fatty acids. An important enzyme called hormone sensitive lipase (HSL) is the catalyst for this reaction. The stored fat (energy) gets released into the bloodstream as FFA's and they are shuttled off to the muscles where the energy is needed. As blood flow increases to the active muscles, more FFA's are delivered to the muscles that need them.
An important enzyme called lipoprotein lipase (LPL), then helps the FFA's get inside the mitochondria of the muscle cell, where the FFA's can be burned for energy. If you've ever taken a biology class, then you've probably heard of the mitochondria. This is the "cellular powerhouse" where energy production takes place and this is where the FFA's go to be burned for energy.
Tom Venuto Reveals His Lifetime Of Fat Burning Secrets... How To Reach Single Digit Body Fat... Without Drugs, Supplements or Low Calories!
Just imagine having abs like THESE!
Discover an all natural method to lose fat forever... even if you have less than average genetics and you've never succeeded at losing weight before...
For information on "Burn The Fat, Feed The Muscle, officially ranked #1 Fitness e-book in the world, Click here: www.BurnTheFat.com
When the FFA's are released from the fat cell, the fat cell shrinks and that's why you look leaner when you lose body fat - because the fat cell is now smaller. A small or "empty" fat cell is what you're after if you want the lean, defined look.
It was once believed that the number of fat cells could not increase after adulthood, only the size of the fat cells could increase (or decrease). We now know that fat cells can indeed increase both in size (hypertrophy) and in number (hyperplasia) and that they are more likely to increase in number at certain times and under certain circumstances, such as 1) during late childhood and early puberty, 2) During pregnancy, and 3) During adulthood when extreme amounts of weight are gained
Some people are genetically predisposed to have more fat cells than others and women have more fat cells than men. An infant usually has about 5 - 6 billion fat cells. This number increases during early childhood and puberty, and a healthy adult with normal body composition has about 25 to 30 billion fat cells. A typical overweight adult has around 75 billion fat cells. But in the case of severe obesity, this number can be as high as 250 to 300 billion!
The average size (weight) of an adult fat cell is about 0.6 micrograms, but they can vary in size from 0.2 micograms to 0.9 micrograms. An overweight person's fat cells can be up to three times larger than a person with ideal body composition.
Remember, body fat is basically just a reserve source of energy and fat cells are the like the storage tanks. Unlike a gas tank in your car which is fixed in size, however, fat cells can expand or shrink in size depending on how "filled" they are.
Picture a balloon that is not inflated: It's tiny when not filled with air - maybe the size of your thumb. When you blow it up with air, it can expand 10 or 12 times it's normal size, because it simply fills up. That's what happens to fat cells: They start as nearly empty fat storage "tanks" (when you are lean), and when energy intake exceeds your needs, your fat cells "fill up" and "stretch out" like balloons filling up with jelly (not a pretty picture, is it?)
So you don't actually "lose" fat cells, you "shrink" or "empty out" fat cells.
Take-home lessons:
1. Calories count!The signal that triggers your body to release adipose from fat cells is an energy deficit... you have to burn more than you eat.
2. Cut calories conservatively. Starving yourself may cause quick weightloss at first, but never works long term because it actually decreases the activity of fat burning enzymes that release fat from the cells. to avoid this "starvation mode" use exercise to BURN THE FAT, not very low calorie crash diets.
3. Get control of your weight now. If you are gaining weight, and especially if your weight is climbing upwards out of control, make a decision to STOP RIGHT NOW. Your fat cells might be multiplying, making it more difficult to burn fat in the future. NOW is the time!
4. If you've already lost weight, you must be forever diligent. Your fat cells are not gone, they have merely "shrunk" or "emptied out." Fitness is not a 12 week program, its a lifestyle. To stay lean you have to eat clean and stay active
5. Genetics are only a minor factor. You may not have control over how many fat cells you were born with, but you do control the major factors that determine how much fat you store: lifestyle, exercise, nutrition, mental attitude.
Genetics are not an excuse. The past is not an excuse. Your present condition is not an excuse. You can either make excuses or get results, but you can't do both.
So keep educating yourself about the science, read these newsletters, take action every day and go out there and make it happen!
If you need more help, Burn The Fat is the eating plan that turned it all around for thousands of others... why not you? visit:
www.burnthefat.com
About the Author:
Tom Venuto is a natural bodybuilder, certified strength and conditioning specialist (CSCS) and a certified personal trainer (CPT). Tom is the author of "Burn the Fat, Feed The Muscle,” which teaches you how to get lean without drugs or supplements using methods of the world's best bodybuilders and fitness models. Learn how to get rid of stubborn fat and increase your metabolism by visiting: www.burnthefat.com
Fish Oil May Help You Burn Fat But Not THAT Much Fat!
Fish Oil May Help You Burn Fat...
But Not THAT Much Fat!
What the latest research says about omega-3 fatty acids and weight loss
By Tom Venuto, NSCA-CPT, CSCS
www.BurnTheFat.com
Unless you’ve been living under a rock somewhere for the last several years, you’ve probably heard about the health benefits of eating fatty fish or taking fish oil supplements. Well, it looks like you might be able to add fat loss alongside the other benefits like heart, blood (cholesterol/triglycerides), brain, skin and joint health (and the rest of the list, which is too long to print here).
The biologically active ingredients that seem to make fatty fish so beneficial are are the long chain omega-3 (n-3) fatty acids, EPA and DHA. At least a half a dozen human studies and more than two dozen animal studies have been completed in the last 10 years which suggest that these omega-3 fatty acids found in fish may help you lose more fat. However, the fat loss benefit is not as much as some people want you to believe…
The results of two new studies on fish oil and fat loss were just released earlier this year. In one study published by the International Journal of Obesity, researchers from Reykjavik Iceland tested the effects of fish or fish oil consumption equivalent to 1.5 grams of combined EPA/DHA on body weight and body composition as part of a calorie restricted diet. (1)
The subjects were 324 young overweight men and women who followed one of four experimental protocols for 8 weeks:
(1) sunflower oil capsules (control)
(2) lean fish
(3) fatty fish (salmon)
(4) fish oil capsules
The researchers reported the following results:
“In young, overweight men, the inclusion of either lean or fatty fish, or fish oil as part of a hypoenergetic diet resulted in 1 kilogram more weight loss after 4 weeks than a similar diet without seafood or supplement of marine origin. The addition of seafood to a nutritionally balanced energy-restricted diet may boost weight loss.”
It should be noted that the study was supported by the Seafood Plus organization and there were some limitations in the design that could have influenced the subject’s compliance.
The second study, conducted at the University of South Australia and published in the American Journal of Clinical Nutrition (2) investigated the effect of combining fish oil supplements with regular aerobic exercise.
In a 12-week, placebo-controlled study, the subjects were divided into four groups:
(1) sunflower oil
(2) sunflower oil plus exercise
(3) fish oil
(4) fish oil plus exercise.
The fish oil groups were given 6 grams of high DHA fish oil per day, which contained a total of 1.9 grams of long chain omega-3 fatty acids. The exercising groups performed aerobic exercise three days per week for 45 minutes.
As you might expect, the fish oil plus exercise group came out with the best results:
* minus 1.2% body fat (compared to no decrease in the other groups)
* minus 2 kilograms/4.4 lbs (compared to no decrease in the non exercise group).
Unfortunately, there was a limitation in this study as well: The food intake of the subjects was self reported, which is known to be notoriously inaccurate.
There have been several other human studies on fish oil and fat loss in the last ten years or so and the majority of the findings have been positive. The research is compelling and there have been numerous, and very plausible mechanisms of action proposed.
However, more and more often, I am hearing people in the health, fitness and nutrition industries making some pretty bold and I daresay, premature and outrageous claims about what fish oil can do for fat loss; claims which are not supported by the research.
The studies on fish oil and fat loss are encouraging, but the vast majority of research has been on animals (rats, mice and hamsters) and there have been limitations in nearly all the human studies so far, including:
Small sample sizes, short study durations, statistically insignificant results, lack of randomization, no control groups, imprecise body composition testing, measurement errors, self-reporting of food intake, low compliance control and fish industry or supplement industry-sponsored bias.
Even if you take the results of the existing research at face value, the fat loss really isn’t all that impressive - an extra pound here, an extra kilo there.
Many of the research results barely reach statistical significance, and you even have to wonder if these small improvements in fat loss are simply correcting omega-3 deficiency or fixing omega-3 and omega-6 imbalance… therefore, will they continue over a longer time period or is this a one time improvement?
One of the earlier studies showed the same kind of measurable but modest results: The fish oil group that took 1.8 grams of combined EPA/DHA daily lost 2 pounds and the non fish oil group lost only 0.7 pounds after 3 weeks (3).
Of course, you’ll probably take all the fat loss help that you can get, and since there are already enough good reasons to eat fatty fish for cardiovascular disease prevention and other health benefits, it’s really a no brainer to eat fish such as salmon, trout, mackerel or sardines at least twice a week. (By the way, with the exception of King Mackerel, these are species which have not been reported as having problems with mercury contamination).
Alternately, you can use a fish oil supplement to get the equivalent in omega-3 fatty acids as found in the fish. Non fish eaters or vegetarians can use flaxseed oil, a plant-based source of Alpha Linolenic Acid (ALA) which converts in the body to EPA and DHA (the efficiency and amount of conversion has been a subject of controversy, however).
Based on the three studies cited above, it looks like 1.5 to 2.0 grams per day of combined DHA/EPA is the right dose when fat loss is the goal (although some suggest you should consider body weight when choosing the dosage, i.e., 1 gram total fish oil for each 20 lbs body weight, so a big guy might go with as much as 3.0 grams)
Most fish oil capsules come in 1,000 mg size at a 30% concentration, so if you took five 1000mg capsules a day, that would give you 1.5 grams of EPA/DHA; about the same as you’d get in 3 ounces (85 g) of salmon.
Note: other studies on fish oil and fat loss tested 3.0 to 4.0 g/day of EPA/DHA, but the American Heart Association has warned against taking more than 3 g EPA/DHA per day without a physicians supervision, as there may be potential contraindications and side effects such as increased bleeding time. Based on the research, more fish oil will NOT burn more fat, so be wary of the “mega dose gurus.”
Another tip: Don’t fall for the “premium price” necessarily means better quality party line. Quality and purity are important, but you can get molecularly-distilled, mercury, PCB, Dioxin, Organochlorine-free, 3rd party tested-to-meet-label-claims fish oil for less than ten bucks per bottle of 400 (one gram) capsules… yet I have seen “fish oil gurus” selling the exact same thing for $50 to $60 claiming that everyone else’s products are “contaminated” and “inferior” in quality. If that’s true, then I’d like to see those products submitted to consumer lab for voluntary 3rd party independent analysis and head to head comparison on purity AND cost effectiveness. If they come out superior and cost effective, I will gladly publicize the results myself.
The bottom line is it looks like fish oil may be a legitimate help to your fat loss efforts, especially when combined with exercise, as there may be an important synergy there. However, the idea that fish oil is some kind of miracle fat burner is just not true.
Like Mulder on the X-files, “I want to believe”… but we need much, much more research before we can say for certain exactly how much body composition improvement you can really expect from eating fatty fish or taking fish oil supplements.
References:
(1) Hill AM. Combining fish-oil supplements with regular aerobic exercise improves body composition and cardiovascular disease risk factors. Am J Clin Nutr. 86(5): 1267-1274. 2007
(2) Thorsdottir I et al. Randomized trial of weight loss diets for young adults varying in fish and fish oil content. Int J Obesity. May 2007. pp 1-7
(3) Couet C. Effect of dietary fish oil on body fat mass and basal fat oxidation in healthy adults. Int J Obes. 21: 637-643. 1997
About the Author:
Tom Venuto is a natural bodybuilder, certified strength and conditioning specialist (CSCS) and a certified personal trainer (CPT). Tom is the author of "Burn the Fat, Feed The Muscle,” which teaches you how to get lean without drugs or supplements using methods of the world's best bodybuilders and fitness models. Learn how to get rid of stubborn fat and increase your metabolism by visiting: www.burnthefat.com
But Not THAT Much Fat!
What the latest research says about omega-3 fatty acids and weight loss
By Tom Venuto, NSCA-CPT, CSCS
www.BurnTheFat.com
Unless you’ve been living under a rock somewhere for the last several years, you’ve probably heard about the health benefits of eating fatty fish or taking fish oil supplements. Well, it looks like you might be able to add fat loss alongside the other benefits like heart, blood (cholesterol/triglycerides), brain, skin and joint health (and the rest of the list, which is too long to print here).
The biologically active ingredients that seem to make fatty fish so beneficial are are the long chain omega-3 (n-3) fatty acids, EPA and DHA. At least a half a dozen human studies and more than two dozen animal studies have been completed in the last 10 years which suggest that these omega-3 fatty acids found in fish may help you lose more fat. However, the fat loss benefit is not as much as some people want you to believe…
The results of two new studies on fish oil and fat loss were just released earlier this year. In one study published by the International Journal of Obesity, researchers from Reykjavik Iceland tested the effects of fish or fish oil consumption equivalent to 1.5 grams of combined EPA/DHA on body weight and body composition as part of a calorie restricted diet. (1)
The subjects were 324 young overweight men and women who followed one of four experimental protocols for 8 weeks:
(1) sunflower oil capsules (control)
(2) lean fish
(3) fatty fish (salmon)
(4) fish oil capsules
The researchers reported the following results:
“In young, overweight men, the inclusion of either lean or fatty fish, or fish oil as part of a hypoenergetic diet resulted in 1 kilogram more weight loss after 4 weeks than a similar diet without seafood or supplement of marine origin. The addition of seafood to a nutritionally balanced energy-restricted diet may boost weight loss.”
It should be noted that the study was supported by the Seafood Plus organization and there were some limitations in the design that could have influenced the subject’s compliance.
The second study, conducted at the University of South Australia and published in the American Journal of Clinical Nutrition (2) investigated the effect of combining fish oil supplements with regular aerobic exercise.
In a 12-week, placebo-controlled study, the subjects were divided into four groups:
(1) sunflower oil
(2) sunflower oil plus exercise
(3) fish oil
(4) fish oil plus exercise.
The fish oil groups were given 6 grams of high DHA fish oil per day, which contained a total of 1.9 grams of long chain omega-3 fatty acids. The exercising groups performed aerobic exercise three days per week for 45 minutes.
As you might expect, the fish oil plus exercise group came out with the best results:
* minus 1.2% body fat (compared to no decrease in the other groups)
* minus 2 kilograms/4.4 lbs (compared to no decrease in the non exercise group).
Unfortunately, there was a limitation in this study as well: The food intake of the subjects was self reported, which is known to be notoriously inaccurate.
There have been several other human studies on fish oil and fat loss in the last ten years or so and the majority of the findings have been positive. The research is compelling and there have been numerous, and very plausible mechanisms of action proposed.
However, more and more often, I am hearing people in the health, fitness and nutrition industries making some pretty bold and I daresay, premature and outrageous claims about what fish oil can do for fat loss; claims which are not supported by the research.
The studies on fish oil and fat loss are encouraging, but the vast majority of research has been on animals (rats, mice and hamsters) and there have been limitations in nearly all the human studies so far, including:
Small sample sizes, short study durations, statistically insignificant results, lack of randomization, no control groups, imprecise body composition testing, measurement errors, self-reporting of food intake, low compliance control and fish industry or supplement industry-sponsored bias.
Even if you take the results of the existing research at face value, the fat loss really isn’t all that impressive - an extra pound here, an extra kilo there.
Many of the research results barely reach statistical significance, and you even have to wonder if these small improvements in fat loss are simply correcting omega-3 deficiency or fixing omega-3 and omega-6 imbalance… therefore, will they continue over a longer time period or is this a one time improvement?
One of the earlier studies showed the same kind of measurable but modest results: The fish oil group that took 1.8 grams of combined EPA/DHA daily lost 2 pounds and the non fish oil group lost only 0.7 pounds after 3 weeks (3).
Of course, you’ll probably take all the fat loss help that you can get, and since there are already enough good reasons to eat fatty fish for cardiovascular disease prevention and other health benefits, it’s really a no brainer to eat fish such as salmon, trout, mackerel or sardines at least twice a week. (By the way, with the exception of King Mackerel, these are species which have not been reported as having problems with mercury contamination).
Alternately, you can use a fish oil supplement to get the equivalent in omega-3 fatty acids as found in the fish. Non fish eaters or vegetarians can use flaxseed oil, a plant-based source of Alpha Linolenic Acid (ALA) which converts in the body to EPA and DHA (the efficiency and amount of conversion has been a subject of controversy, however).
Based on the three studies cited above, it looks like 1.5 to 2.0 grams per day of combined DHA/EPA is the right dose when fat loss is the goal (although some suggest you should consider body weight when choosing the dosage, i.e., 1 gram total fish oil for each 20 lbs body weight, so a big guy might go with as much as 3.0 grams)
Most fish oil capsules come in 1,000 mg size at a 30% concentration, so if you took five 1000mg capsules a day, that would give you 1.5 grams of EPA/DHA; about the same as you’d get in 3 ounces (85 g) of salmon.
Note: other studies on fish oil and fat loss tested 3.0 to 4.0 g/day of EPA/DHA, but the American Heart Association has warned against taking more than 3 g EPA/DHA per day without a physicians supervision, as there may be potential contraindications and side effects such as increased bleeding time. Based on the research, more fish oil will NOT burn more fat, so be wary of the “mega dose gurus.”
Another tip: Don’t fall for the “premium price” necessarily means better quality party line. Quality and purity are important, but you can get molecularly-distilled, mercury, PCB, Dioxin, Organochlorine-free, 3rd party tested-to-meet-label-claims fish oil for less than ten bucks per bottle of 400 (one gram) capsules… yet I have seen “fish oil gurus” selling the exact same thing for $50 to $60 claiming that everyone else’s products are “contaminated” and “inferior” in quality. If that’s true, then I’d like to see those products submitted to consumer lab for voluntary 3rd party independent analysis and head to head comparison on purity AND cost effectiveness. If they come out superior and cost effective, I will gladly publicize the results myself.
The bottom line is it looks like fish oil may be a legitimate help to your fat loss efforts, especially when combined with exercise, as there may be an important synergy there. However, the idea that fish oil is some kind of miracle fat burner is just not true.
Like Mulder on the X-files, “I want to believe”… but we need much, much more research before we can say for certain exactly how much body composition improvement you can really expect from eating fatty fish or taking fish oil supplements.
References:
(1) Hill AM. Combining fish-oil supplements with regular aerobic exercise improves body composition and cardiovascular disease risk factors. Am J Clin Nutr. 86(5): 1267-1274. 2007
(2) Thorsdottir I et al. Randomized trial of weight loss diets for young adults varying in fish and fish oil content. Int J Obesity. May 2007. pp 1-7
(3) Couet C. Effect of dietary fish oil on body fat mass and basal fat oxidation in healthy adults. Int J Obes. 21: 637-643. 1997
About the Author:
Tom Venuto is a natural bodybuilder, certified strength and conditioning specialist (CSCS) and a certified personal trainer (CPT). Tom is the author of "Burn the Fat, Feed The Muscle,” which teaches you how to get lean without drugs or supplements using methods of the world's best bodybuilders and fitness models. Learn how to get rid of stubborn fat and increase your metabolism by visiting: www.burnthefat.com
Does Hypnosis Work For Weight Loss?
Does Hypnosis Work For Weight Loss?
By Tom Venuto
www.BurnTheFat.com
Hypnosis conjures up images of a bearded man with piercing black eyes and a mesmerizing deep voice swinging a pendulum back and forth, chanting, “You are getting very sleeeeepy.” Hypnosis is terribly misunderstood and the only exposure to hypnosis most people will ever have is a Las Vegas stage show. But stage hypnosis for entertainment and hypnotherapy for behavior change are completely different animals. Could “real” hypnotherapy help you get leaner?
I’ve wondered the same thing myself for decades, since I first started bodybuilding.
In the late 1980’s, Dr. Judd Biasiotto published numerous books about the mind in sports including one called, “Hypnotize Me And Make Me Great.”
That 70-page book, which has long since gone out of print (but still holds a hallowed place on my shelf), was one of the books that sparked my interest in mind power and hypnosis.
In case you’re not familiar with strength sports, Dr. Judd is the guy who squatted 605 pounds at a body weight of 132 pounds – a staggering feat, as any powerlifter will tell you. When a world class lifter who also holds a PhD in sports psychology says there’s something to hypnosis, and that his mental training regimen was instrumental in his success, a teenage wannabe bodybuilder, desperate for muscle, listens!
All these years later, my interest in hypnosis and the powers of the mind have never waned. I’ve used self hypnosis as well as hypnosis CD’s, which were directed at improving performance in the gym, generating maximum intensity during workouts and pushing through the pain barrier. While I don’t see hypnosis as anything magical, I do believe it has been helpful. I also believe that a comprehensive mental training program, which may include hypnosis, can make or break your weight loss program success and give athletes a competitive advantage.
Any seasoned coach can tell you that which diet or training program you follow is irrelevant if you can’t follow it consistently. Many of the problems such as non-compliance, self-sabotage, inconsistency and lack of motivation are mind problems, not body problems.
One misconception about hypnosis is the fear that you’ll lose command of your faculties during a session or that it’s some kind of “mind control.” This is not true to any greater degree than your family, friends, peers or culture have “controlled” your mind.
The fact is, the mind is amenable to suggestion, (especially the mind of a very young child), and in that sense everything is hypnosis. Reading the newspaper or watching TV is hypnosis or “mental programming” in one sense. You get “programmed” by societal norms to become one of the masses, unless you make a choice to be different and become what you want to be.
Another source of misconceptions about hypnosis comes from stage hypnosis, which has virtually nothing to do with hypnotherapy for personal change. The stage hypnotist intentionally ferrets out the most susceptible individuals in his audience - who happen to be willing participants - and then induces some hypnotic phenomenon for entertainment value.
Hypnosis, as used in personal change work, is simply a relaxed state of altered consciousness and heightened focus where the conscious mind gets out of the way, allowing a message from the hypnotherapist to reach your subconscious more easily. When your subconscious gets the message, it stimulates positive behaviors, so hypnosis is simply a tool for behavior change.
Self hypnosis (by yourself), is as simple as taking long, deep breaths, getting relaxed (sometimes using progressive muscle relaxation techniques), then doing your visualization or repeating affirmations, or even listening to your own home-made affirmations tape.
Many people report great success with hypnosis, but others do not. The mixed results probably have to do with the practitioner, and some with the subject. What kind of results can you expect from hypnosis? Could hypnosis help you lose weight or change your body in other ways?
I believe that there is a mind-body link and that it’s entirely possible that the brain, central nervous system and subconscious mind can literally “talk” to the various cells of your body and that this may be a factor in healing from illnesses. I believe that the body is a remarkable self-healing machine and its own natural pharmacy.
I think it’s pretty difficult to prove, but being that a legitimate science exists on this subject (it’s called psychoneuroimmunology), the scientific community seems to think enough of the mind-body connection to spend time, money and resources to formally investigate it. There are many exciting and plausible theories. We also have the placebo effect to consider, where a belief can affect biology in truly amazing ways.
That said, when it comes to hypnosis, I think you should view it with an eye of caution as well as interest. First and foremost, and perhaps exclusively, you should see hypnosis as a tool to change behavior. When you look at a claim made for hypnosis, you should ask yourself whether that claim is a result that can be achieved through a change in your behavior.
For example, if someone promotes hypnosis for muscle growth, is it possible that your behavior might change in a way that you gain more muscle? The answer is yes. The hypnosis might help you change your eating habits, and you might just push yourself harder in the gym. Therefore, the muscle growth occurs as a result of behavior change - eating better and training harder - rather than the hypnosis itself.
It’s the same with body fat reduction: Will hypnosis magically increase your metabolism from a mind body connection? While I like to keep an open mind, I seriously doubt it and I’m not too enthused about hypnotherapists who say they will hypnotize you and your metabolism will speed up. If it can happen, I’m not sure it will ever be provable using the scientific method, so it may ultimately come down to your will to believe the claims.
So, could hypnosis help with breast enlargement? Well, maybe. A thought might bubble up from your subconscious mind that it’s a good idea to save up your money, go visit the doctor, and fork over the three grand for implants (sarcasm intended).
Guys, I could give the same warning about hypnosis for enlargement of your…. uh… your amount of hair… yeah, hair growth, that’s it… watch out for those hair growth hypnosis claims. I’m not so sure I believe them (grin).
What about weight loss?
Although the results are not definitive, there’s some clinical psychology research that’s been published in peer reviewed journals which shows successful results from hypnosis for weight loss. In part 2 of this series, you’ll hear more about what those studies found.
Even more eye-opening in my view are some of the documented cases of medical hypnosis, which range from simple pain relief from dental work to surgery without anesthesia (which is pretty freaky if you think about it). The mind does affect the body.
In my opinion, hypnosis sessions or hypnosis CD’s can be a valuable adjunct to a comprehensive fitness, nutrition and lifestyle program for some people, if you get them from a reputable and skilled hypnotherapist.
Even better, I believe the ideal type of session would include conscious coaching and education as well as traditional hypnosis, not just a passive situation where you listen and expect your mind to be positively “programmed.”
Then again, I think this is why weight loss hypnosis CDs sell like gangbusters, because they’re often sold under the pretense that you do absolutely nothing. Just listen and get slim - the perfect “quick fix.”
I don’t think it’s that simple or easy. You have to accept responsibility for change, take an active role in creating change and have a bias for action if you really want to be successful. You have to work on the physical and mental plane simultaneously not just “think positive” or rely on self help CD’s of any kind.
So while I DO believe hypnosis can be a valuable tool, at the end of the day, programming your mind for success all boils down to what you say to yourself (and see/read/listen to), most of the time. You can’t work with a hypnotherapist every day for the rest of your life, but you do talk to yourself non stop every single day, and repetition is a proven way to condition the mind.
The way you talk to yourself, most of the time, IS “hypnosis” if you think about it… it’s self-hypnosis.
If you already have a structured training and nutrition plan, Like Burn The Fat, Feed The Muscle, but you’re having challenges with the behavior change side of things, I hypnosis or positive mental programming CD’s might be worth trying as an additional tool in your “mental training” took kit.
Just remember that in the long run, you are your own best hypnotherapist and when it comes to the claims, let the buyer beware.
Tom Venuto, author of
Burn The Fat Feed The Muscle
www.burnthefat.com
Founder & CEO of
Burn The Fat Inner Circle
www.burnthefatinnercircle.com
About the Author:
Tom Venuto is a fat loss expert, lifetime natural (steroid-free) bodybuilder, freelance writer, and author of the #1 best selling diet e-book, Burn The Fat, Feed The Muscle: Fat-Burning Secrets of The World’s Best Bodybuilders & Fitness Models (e-book) which teaches you how to get lean without drugs or supplements using secrets of the world's best bodybuilders and fitness models. Learn how to get rid of stubborn fat and increase your metabolism by visiting: www.BurnTheFat.com or http://www.BurnTheFatInnerCircle.com
By Tom Venuto
www.BurnTheFat.com
Hypnosis conjures up images of a bearded man with piercing black eyes and a mesmerizing deep voice swinging a pendulum back and forth, chanting, “You are getting very sleeeeepy.” Hypnosis is terribly misunderstood and the only exposure to hypnosis most people will ever have is a Las Vegas stage show. But stage hypnosis for entertainment and hypnotherapy for behavior change are completely different animals. Could “real” hypnotherapy help you get leaner?
I’ve wondered the same thing myself for decades, since I first started bodybuilding.
In the late 1980’s, Dr. Judd Biasiotto published numerous books about the mind in sports including one called, “Hypnotize Me And Make Me Great.”
That 70-page book, which has long since gone out of print (but still holds a hallowed place on my shelf), was one of the books that sparked my interest in mind power and hypnosis.
In case you’re not familiar with strength sports, Dr. Judd is the guy who squatted 605 pounds at a body weight of 132 pounds – a staggering feat, as any powerlifter will tell you. When a world class lifter who also holds a PhD in sports psychology says there’s something to hypnosis, and that his mental training regimen was instrumental in his success, a teenage wannabe bodybuilder, desperate for muscle, listens!
All these years later, my interest in hypnosis and the powers of the mind have never waned. I’ve used self hypnosis as well as hypnosis CD’s, which were directed at improving performance in the gym, generating maximum intensity during workouts and pushing through the pain barrier. While I don’t see hypnosis as anything magical, I do believe it has been helpful. I also believe that a comprehensive mental training program, which may include hypnosis, can make or break your weight loss program success and give athletes a competitive advantage.
Any seasoned coach can tell you that which diet or training program you follow is irrelevant if you can’t follow it consistently. Many of the problems such as non-compliance, self-sabotage, inconsistency and lack of motivation are mind problems, not body problems.
One misconception about hypnosis is the fear that you’ll lose command of your faculties during a session or that it’s some kind of “mind control.” This is not true to any greater degree than your family, friends, peers or culture have “controlled” your mind.
The fact is, the mind is amenable to suggestion, (especially the mind of a very young child), and in that sense everything is hypnosis. Reading the newspaper or watching TV is hypnosis or “mental programming” in one sense. You get “programmed” by societal norms to become one of the masses, unless you make a choice to be different and become what you want to be.
Another source of misconceptions about hypnosis comes from stage hypnosis, which has virtually nothing to do with hypnotherapy for personal change. The stage hypnotist intentionally ferrets out the most susceptible individuals in his audience - who happen to be willing participants - and then induces some hypnotic phenomenon for entertainment value.
Hypnosis, as used in personal change work, is simply a relaxed state of altered consciousness and heightened focus where the conscious mind gets out of the way, allowing a message from the hypnotherapist to reach your subconscious more easily. When your subconscious gets the message, it stimulates positive behaviors, so hypnosis is simply a tool for behavior change.
Self hypnosis (by yourself), is as simple as taking long, deep breaths, getting relaxed (sometimes using progressive muscle relaxation techniques), then doing your visualization or repeating affirmations, or even listening to your own home-made affirmations tape.
Many people report great success with hypnosis, but others do not. The mixed results probably have to do with the practitioner, and some with the subject. What kind of results can you expect from hypnosis? Could hypnosis help you lose weight or change your body in other ways?
I believe that there is a mind-body link and that it’s entirely possible that the brain, central nervous system and subconscious mind can literally “talk” to the various cells of your body and that this may be a factor in healing from illnesses. I believe that the body is a remarkable self-healing machine and its own natural pharmacy.
I think it’s pretty difficult to prove, but being that a legitimate science exists on this subject (it’s called psychoneuroimmunology), the scientific community seems to think enough of the mind-body connection to spend time, money and resources to formally investigate it. There are many exciting and plausible theories. We also have the placebo effect to consider, where a belief can affect biology in truly amazing ways.
That said, when it comes to hypnosis, I think you should view it with an eye of caution as well as interest. First and foremost, and perhaps exclusively, you should see hypnosis as a tool to change behavior. When you look at a claim made for hypnosis, you should ask yourself whether that claim is a result that can be achieved through a change in your behavior.
For example, if someone promotes hypnosis for muscle growth, is it possible that your behavior might change in a way that you gain more muscle? The answer is yes. The hypnosis might help you change your eating habits, and you might just push yourself harder in the gym. Therefore, the muscle growth occurs as a result of behavior change - eating better and training harder - rather than the hypnosis itself.
It’s the same with body fat reduction: Will hypnosis magically increase your metabolism from a mind body connection? While I like to keep an open mind, I seriously doubt it and I’m not too enthused about hypnotherapists who say they will hypnotize you and your metabolism will speed up. If it can happen, I’m not sure it will ever be provable using the scientific method, so it may ultimately come down to your will to believe the claims.
So, could hypnosis help with breast enlargement? Well, maybe. A thought might bubble up from your subconscious mind that it’s a good idea to save up your money, go visit the doctor, and fork over the three grand for implants (sarcasm intended).
Guys, I could give the same warning about hypnosis for enlargement of your…. uh… your amount of hair… yeah, hair growth, that’s it… watch out for those hair growth hypnosis claims. I’m not so sure I believe them (grin).
What about weight loss?
Although the results are not definitive, there’s some clinical psychology research that’s been published in peer reviewed journals which shows successful results from hypnosis for weight loss. In part 2 of this series, you’ll hear more about what those studies found.
Even more eye-opening in my view are some of the documented cases of medical hypnosis, which range from simple pain relief from dental work to surgery without anesthesia (which is pretty freaky if you think about it). The mind does affect the body.
In my opinion, hypnosis sessions or hypnosis CD’s can be a valuable adjunct to a comprehensive fitness, nutrition and lifestyle program for some people, if you get them from a reputable and skilled hypnotherapist.
Even better, I believe the ideal type of session would include conscious coaching and education as well as traditional hypnosis, not just a passive situation where you listen and expect your mind to be positively “programmed.”
Then again, I think this is why weight loss hypnosis CDs sell like gangbusters, because they’re often sold under the pretense that you do absolutely nothing. Just listen and get slim - the perfect “quick fix.”
I don’t think it’s that simple or easy. You have to accept responsibility for change, take an active role in creating change and have a bias for action if you really want to be successful. You have to work on the physical and mental plane simultaneously not just “think positive” or rely on self help CD’s of any kind.
So while I DO believe hypnosis can be a valuable tool, at the end of the day, programming your mind for success all boils down to what you say to yourself (and see/read/listen to), most of the time. You can’t work with a hypnotherapist every day for the rest of your life, but you do talk to yourself non stop every single day, and repetition is a proven way to condition the mind.
The way you talk to yourself, most of the time, IS “hypnosis” if you think about it… it’s self-hypnosis.
If you already have a structured training and nutrition plan, Like Burn The Fat, Feed The Muscle, but you’re having challenges with the behavior change side of things, I hypnosis or positive mental programming CD’s might be worth trying as an additional tool in your “mental training” took kit.
Just remember that in the long run, you are your own best hypnotherapist and when it comes to the claims, let the buyer beware.
Tom Venuto, author of
Burn The Fat Feed The Muscle
www.burnthefat.com
Founder & CEO of
Burn The Fat Inner Circle
www.burnthefatinnercircle.com
About the Author:
Tom Venuto is a fat loss expert, lifetime natural (steroid-free) bodybuilder, freelance writer, and author of the #1 best selling diet e-book, Burn The Fat, Feed The Muscle: Fat-Burning Secrets of The World’s Best Bodybuilders & Fitness Models (e-book) which teaches you how to get lean without drugs or supplements using secrets of the world's best bodybuilders and fitness models. Learn how to get rid of stubborn fat and increase your metabolism by visiting: www.BurnTheFat.com or http://www.BurnTheFatInnerCircle.com
Friday, November 19, 2010
The See-Food, Reach-Food Diet
The See-Food, Reach-Food Diet
By Tom Venuto
www.BurnTheFat.com
You’ve heard of the “See-Food” diet haven’t you? No, that’s not the diet where you load up on fish, lobster, crab and mussels. The See-Food Diet is the one that so many of us crack jokes about – it’s the diet where you eat everything in sight! But don’t laugh too hard. Scientists at Cornell University and other research institutions have proven that you actually WILL eat more food if you see food more. In fact, if you can see it and it’s within arm’s reach, you could eat yourself obese within a few years and not even know what hit you because the eating happens unconsciously.
It should be common sense that when you’re constantly surrounded by food, you tend to eat more.
But one thing that hasn’t been clear until recently was how seeing food (visibility) and having it within reach (proximity) could influence unconscious eating (and how it influences what I call “eating amnesia”).
Developmental psychologists tell us that the more effort or time you invest in a unique activity, the more likely you’ll be to remember it.
In other words, if you have to go out of your way to get food, you’ll remember eating it. If the food is right there within arms reach, you’ll munch away and more easily forget it.
For years, Dr. Brian Wansink of the Food and Brand Laboratory at Cornell University has been conducting fascinating experiments to find out what really makes you eat more food than you need.
Some of his previous studies revealed that taste, palatability, mood, stress, social context, role models (parental influence), visual cues, visibility and convenience can all influence how much you eat (Eating behavior is environmentally and psychologically influenced – appetite is not just biological).
To explore the influence of food proximity and visibility on eating behavior, Wansink set up an experiment using 40 female staff members from the University of Illinois at Urbana-Champain. The subjects were not told it was a weight loss or calorie-related study. They were told that they would be given a free candy dish filled with chocolates (candy “kisses”) and they’d be contacted and surveyed about their candy preferences. They were also told not to share the candies, take them home or move the dish.
Participants were divided into four groups:
1) Proximate and visible (can see and reach)
2) Proximate and non-visible (can reach but not see)
3) Less proximate and visible (can see but can’t reach)
4) Less proximate and non visible (can’t see, and can’t reach)
During each day of the four week study, 30 chocolates were placed in 20 clear containers and 20 opaque containers and delivered to the 40 subjects. The containers were replenished every afternoon. They were kept in the same location for 4 straight business days and then rotated on the following week. Researchers kept a daily record of the number of chocolates eaten from each container and comparisons were made from the data collected.
At the end of each week, each subject was given a questionnaire which asked them how much they thought they had eaten over the entire week and asked them about their perceptions regarding the chocolates (such as “it was difficult to stop eating them,” “I thought of eating the chocolates often,” etc).
When the results were tabulated, here’s what Dr. Wansink and his research team discovered:
The visibility and proximity of the candy dish also influenced the subject’s perceptions. Regardless of whether participants could actually see the chocolates, if the candies were sitting on the desk (as opposed to being a mere 2 meters away), they were rated as more attention-attracting and difficult to resist. Candies in the clear containers were also rated as more difficult to resist and more attention attracting.
Most interesting of all, this study confirmed that when food is close by and visible, you’ll not only eat more, you’ll also be likely to forget that you ate them and therefore, underestimate how much you’ve eaten (I like to call that “eating amnesia.”)
Is a few extra candies a day really a big deal?
If it becomes habitual it sure is! Over a year, the difference between the candy dish placement would mean 125 calories per day which adds up to 12 extra pounds of body fat over a year.
When given the advice to keep junk food out of the house and office, I often hear complaints that it’s “impossible” to do because the rest of the family would have a fit, or simply not allow it. As for the office, one of the biggest excuses I’ve heard for diet failure is that the temptations are always there and it’s out of your control to change. Invariably someone else brings doughnuts or candy to the office.
Now you know what to do to reduce temptation and successfully stick with your program more effectively:
If you can’t keep it out of your office or house, keep it out of sight and out of arm’s reach. That alone is enough to reduce consumption.
At home, if your significant other or family is not willing to remove all offending foods from the premises, then get their agreement that their food is not to remain in plain sight - it goes in the back of a refrigerator drawer and not on the shelf at eye level, or if non-perishable, it goes inside a cupboard that is exclusively the domain of the other person.
At work, tell your office pals to keep the candy, doughnuts and other temptations off your desk, at a distance and out of sight. If they put any unhealthy snacks on your desk, promptly remove them!
Environmental cues can trigger you to eat impulsively. If you can see it and reach it, you’ll eat more of it, and you’ll forget how much you ate. So get the junk out of your home and office now and if you can’t, then get it out of your sight. If you can’t do that, get it out of arms reach.
Better yet, setup an "environment for success" with a lifestyle program like my Burn The Fat, Feed The Muscle system.
Tom Venuto, author of
Burn The Fat Feed The Muscle
www.burnthefat.com
Founder & CEO of
Burn The Fat Inner Circle
http://burnthefat.hop.clickbank.net/?page=inner_circle
About the Author:
Tom Venuto is the author of the #1 best seller, Burn the Fat, Feed the Muscle: Fat Burning Secrets of the World’s Best Bodybuilders and Fitness Models. Tom is a lifetime natural bodybuilder and fat loss expert who achieved an astonishing 3.7% body fat level without drugs or supplements. Discover how to increase your metabolism and burn stubborn body fat, find out which foods burn fat and which foods turn to fat, plus get a free fat loss report and mini course by visiting Tom's site at: www.BurnTheFat.com
By Tom Venuto
www.BurnTheFat.com
You’ve heard of the “See-Food” diet haven’t you? No, that’s not the diet where you load up on fish, lobster, crab and mussels. The See-Food Diet is the one that so many of us crack jokes about – it’s the diet where you eat everything in sight! But don’t laugh too hard. Scientists at Cornell University and other research institutions have proven that you actually WILL eat more food if you see food more. In fact, if you can see it and it’s within arm’s reach, you could eat yourself obese within a few years and not even know what hit you because the eating happens unconsciously.
It should be common sense that when you’re constantly surrounded by food, you tend to eat more.
But one thing that hasn’t been clear until recently was how seeing food (visibility) and having it within reach (proximity) could influence unconscious eating (and how it influences what I call “eating amnesia”).
Developmental psychologists tell us that the more effort or time you invest in a unique activity, the more likely you’ll be to remember it.
In other words, if you have to go out of your way to get food, you’ll remember eating it. If the food is right there within arms reach, you’ll munch away and more easily forget it.
For years, Dr. Brian Wansink of the Food and Brand Laboratory at Cornell University has been conducting fascinating experiments to find out what really makes you eat more food than you need.
Some of his previous studies revealed that taste, palatability, mood, stress, social context, role models (parental influence), visual cues, visibility and convenience can all influence how much you eat (Eating behavior is environmentally and psychologically influenced – appetite is not just biological).
To explore the influence of food proximity and visibility on eating behavior, Wansink set up an experiment using 40 female staff members from the University of Illinois at Urbana-Champain. The subjects were not told it was a weight loss or calorie-related study. They were told that they would be given a free candy dish filled with chocolates (candy “kisses”) and they’d be contacted and surveyed about their candy preferences. They were also told not to share the candies, take them home or move the dish.
Participants were divided into four groups:
1) Proximate and visible (can see and reach)
2) Proximate and non-visible (can reach but not see)
3) Less proximate and visible (can see but can’t reach)
4) Less proximate and non visible (can’t see, and can’t reach)
During each day of the four week study, 30 chocolates were placed in 20 clear containers and 20 opaque containers and delivered to the 40 subjects. The containers were replenished every afternoon. They were kept in the same location for 4 straight business days and then rotated on the following week. Researchers kept a daily record of the number of chocolates eaten from each container and comparisons were made from the data collected.
At the end of each week, each subject was given a questionnaire which asked them how much they thought they had eaten over the entire week and asked them about their perceptions regarding the chocolates (such as “it was difficult to stop eating them,” “I thought of eating the chocolates often,” etc).
When the results were tabulated, here’s what Dr. Wansink and his research team discovered:
The visibility and proximity of the candy dish also influenced the subject’s perceptions. Regardless of whether participants could actually see the chocolates, if the candies were sitting on the desk (as opposed to being a mere 2 meters away), they were rated as more attention-attracting and difficult to resist. Candies in the clear containers were also rated as more difficult to resist and more attention attracting.
Most interesting of all, this study confirmed that when food is close by and visible, you’ll not only eat more, you’ll also be likely to forget that you ate them and therefore, underestimate how much you’ve eaten (I like to call that “eating amnesia.”)
Is a few extra candies a day really a big deal?
If it becomes habitual it sure is! Over a year, the difference between the candy dish placement would mean 125 calories per day which adds up to 12 extra pounds of body fat over a year.
When given the advice to keep junk food out of the house and office, I often hear complaints that it’s “impossible” to do because the rest of the family would have a fit, or simply not allow it. As for the office, one of the biggest excuses I’ve heard for diet failure is that the temptations are always there and it’s out of your control to change. Invariably someone else brings doughnuts or candy to the office.
Now you know what to do to reduce temptation and successfully stick with your program more effectively:
If you can’t keep it out of your office or house, keep it out of sight and out of arm’s reach. That alone is enough to reduce consumption.
At home, if your significant other or family is not willing to remove all offending foods from the premises, then get their agreement that their food is not to remain in plain sight - it goes in the back of a refrigerator drawer and not on the shelf at eye level, or if non-perishable, it goes inside a cupboard that is exclusively the domain of the other person.
At work, tell your office pals to keep the candy, doughnuts and other temptations off your desk, at a distance and out of sight. If they put any unhealthy snacks on your desk, promptly remove them!
Environmental cues can trigger you to eat impulsively. If you can see it and reach it, you’ll eat more of it, and you’ll forget how much you ate. So get the junk out of your home and office now and if you can’t, then get it out of your sight. If you can’t do that, get it out of arms reach.
Better yet, setup an "environment for success" with a lifestyle program like my Burn The Fat, Feed The Muscle system.
Tom Venuto, author of
Burn The Fat Feed The Muscle
www.burnthefat.com
Founder & CEO of
Burn The Fat Inner Circle
http://burnthefat.hop.clickbank.net/?page=inner_circle
About the Author:
Tom Venuto is the author of the #1 best seller, Burn the Fat, Feed the Muscle: Fat Burning Secrets of the World’s Best Bodybuilders and Fitness Models. Tom is a lifetime natural bodybuilder and fat loss expert who achieved an astonishing 3.7% body fat level without drugs or supplements. Discover how to increase your metabolism and burn stubborn body fat, find out which foods burn fat and which foods turn to fat, plus get a free fat loss report and mini course by visiting Tom's site at: www.BurnTheFat.com
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